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How sport gamification tools boost engagement on betting platform

How sport gamification tools boost engagement on betting platform

In today’s digital world, catching and keeping someone’s attention is harder than ever. People are easily distracted, and their attention spans are shorter. This is true in all spheres of life, including the world of online betting. To stand out, sportsbooks need to...

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Spooky betting stories – how to avoid your bookmaker’s website becoming haunted

Halloween… Boo! This is the time when we all embrace the spooky stories. When speaking about all the ghosts, vampires and whatever else that could scare you. It’s all so funny as long as it does not affect your betting business. Could it be „cursed”? Certainly! Can you do anything to prevent this from happening? Sure, can!

THERE IS NO LIFE ON MY PAGE

Has this happened to you? We bet that even if it has not, you have had the worst nightmares. These ones, where you open your Google Analytics panel to find out that the number of visitors has not moved a for the last couple of days. Been there, done that? Yeap, it would be unusual not to think about it as this is one of the biggest threat to every online project.

What could be the reason behind an interesting website becoming a cemetery of old links? Well, there are a lot of reasons for this. The most common are:

  • Your offer is not up to date.
  • Even if it’s up to date, is your site boring?
  • There are no customer-engagement tools.

Should we keep on naming the reasons? or have the most obvious problems made you reconsider where you are?

Is there a way to make sure you avoid becoming the dead-end of betting? In the competitive world of gambling where hundreds of services are continuously promoted to your target group, you need to make sure you provide your users with a great offer that will meet their unique demands.

LIVE BETTING IS… DYING

It is not only about having football in your offer but also about offering the competitions that people care about locally. Once you are confident that what you offer is what users need, try to understand if the way, you deliver it is satisfying.

Take for example LIVE events. You can provide visitors with up to date scorelines for games. The question is, does this excite anyone any more? We are coming to the end of the second decade of the 21st century. We are now in a time of stunning offers and tempting messages from many media companies, all competing for people’s attention. If you are too humble and too modest with the way you present your key message, you could create a business-killer.

How to avoid this? Simple questions need simple solutions. How about changing the LIVE betting experience into a completely new encounter with ongoing sporting events? Forget streaming the footage, provide added value to games by adding 2D animations that can turn even the dullest match into the greatest sporting event ever. How do we know this? Erhm, we are experts in this area because STATSCORE has been providing top betting companies all over the world with attractive, live match trackers that cover every single event of a game. Right now, we cover 17 sports with dedicated dynamic illustrations. The best thing about this is that you can try LivematchPro for free! With no financial risk to your business.

YOUR CUSTOMERS GOT BORED

Have you made sure that your website has not become predictable? People love stability, but at the same time, they are looking for new experiences. A well-known user interface and reputable offer make a chaotic world a little more organized, but at the same time, it kills all the fun of learning something new.

While lots of users get used to the same layout of webpages they have known for years, many also expect some kind of new inspiration brought in from time to time. Pregame betting? We have all been there and it seems like there’s nothing more to say about it. Well, you could have not been more wrong!

Have you considered adding pregame hints served within a smooth widget, that provides all the key information in a selection of tabs, that build a story-telling narration about an upcoming game? Well, It’s time you did. STATSCORE made sure that PrematchPro meets all these requirements on every possible device. SSBT, desktop and mobiles – we have them all covered with dedicated templates that will upgrade the experience of prematch betting to another level.

So, before your betting website gets haunted with dullness and a lack of innovation, make sure to sign the best exorcists around. We are STATCORE and we have been ghostbusting betting services for more than a decade! Contact us asap via the LiveChat or email

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