STATSCORE, a global sports data provider and technology partner, has signed a strategic partnership with Kingbet Media, a premier digital publishing group with nearly two decades of experience in the affiliate market.
The collaboration showcases how STATSCORE’s advanced sports data solutions serve as a powerful engine to drive high-converting traffic within the digital affiliate sector.
Powering “infotainment” and high-quality referral traffic
Kingbet Media delivers advanced sports content, including in-depth match stats, reviews, tips, and live scores. In digital affiliate marketing, this strategy directly hits the industry’s two most critical goals: attracting users with great content, and seamlessly directing high-intent traffic to external partner websites.
The company rolls out a robust suite of STATSCORE’s flagship products across their football and basketball coverage:
- LivematchPro (football and basketball) – real-time match trackers that sustain user engagement and maximize click-through opportunities during live action.
- SportsAPI Elite (football and basketball) – a fast, reliable data feed powering comprehensive sports content and supporting SEO-driven publishing strategy.
- CupCenter – a fully loaded digital hub built to drive and monetize traffic around the world’s top football competitions.
- PointsInPlay – a unique gamification platform that keeps sports fans engaged, entertained, and returning.
Transforming sports data into conversions
By embedding STATSCORE’s visually stunning and deeply analytical products, Kingbet Media is transforming sports data into a direct optimization tool for user journeys. The interactive visualizations build the trust and engagement necessary to drive successful click-throughs to external partners.
Furthermore, the depth of the data feed directly supports Kingbet Media’s comprehensive SEO-driven content publishing strategy.
Affiliates thrive when they can deliver immediate value that inspires users to act, said George Fotev, Chief Revenue Officer at STATSCORE. By integrating our widgets, elite APIs, and next-level gamification tools like PointsInPlay, Kingbet Media is demonstrating exactly how premium sports data optimizes the affiliate journey. This partnership proves that STATSCORE is the go-to data provider to fuel referral traffic, boost digital conversions, and support high-level SEO content strategies.
A shared vision for affiliate innovation
The sentiment is echoed by Kingbet Media, where the integration is seen as a major competitive leap forward.
Data is the ultimate hook to keep audiences engaged, said Nikos Olympitis, Co-Founder at Kingbet Media. Partnering with STATSCORE allows us to elevate our content to a fully immersive ‘infotainment’ experience. By integrating their solutions into our football and basketball coverage, we are providing our users with the real-time insights they need to make informed decisions, significantly boosting our conversion rates and driving unprecedented value to our partners.
About Kingbet Media
Established in Greece in 2006, Kingbet Media is an award-winning digital publishing group and leading B2B iGaming affiliate. Over nearly two decades of strategic growth, the company has scaled from a visionary market entrant into a multi-platform content powerhouse. Kingbet Media specializes in redefining gaming and gambling content through a signature “infotainment” approach: blending high-value performance data with engaging sports entertainment. Supported by an expert team of content creators, SEO specialists, and developers, Kingbet Media is dedicated to driving high-quality acquisition traffic, market-leading conversions, and a firm commitment to responsible gaming practices. Find out more at www.kingbetmedia.com.
About STATSCORE
STATSCORE is an independent, Poland-based sports data and technology partner helping media organizations, sportsbooks and sports rights holders deliver real-time, data-driven sports experiences. The company provides structured live sports data, newsroom and platform-ready content formats, and interactive visualization tools through APIs, widgets, minisites and data hubs. STATSCORE’s coverage spans 40+ sports disciplines, drawing on data from over 400,000 events annually across more than 14,000 competitions and involving more than 1 million athletes. Learn more at www.statscore.com.
