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STATSCORE joins ethinking’s ecosystem: powering fan engagement for digital publishers

STATSCORE News

STATSCORE is bringing the most powerful real-time sports data to the XP Layer Open Ecosystem. Together with ethinking’s XP Layer and ethinking Push, we’re enabling publishers to effortlessly turn live scores and deep match stats into interactive web and app experiences. 

This is how we help media brands maximize fan engagement with zero technical complexity, as already proven by our first joint customer, Organización Editorial Mexicana (OEM).

The engine behind sports storytelling

In digital sports journalism, speed, accuracy, and statistical depth determine fan loyalty. From a last-minute stoppage-time goal to decisive fourth-quarter drives, fans expect live match insights at their fingertips.

STATSCORE provides the foundational intelligence that makes digital sports coverage possible:

  • Comprehensive Global Reach: Verified data covering 40+ major sports and 15,000+ leagues and competitions.
  • Global Localization: Coverage delivered in 30+ global languages, tailored to diverse international readerships.
  • Granular Match Analytics: Low-latency feeds providing scores, stats, lineups, match timelines, and standings in real time.

By integrating this data pipeline directly into ethinking’s frontend orchestration (XP Layer) and messaging infrastructure (ethinking Push), STATSCORE ensures that publishers can activate premium data streams instantly, bypassing custom back-end engineering.

Unlocking commercial value for publishers

For media organizations, integrating sports data historically required heavy development lifecycles and dedicated maintenance. STATSCORE’s presence in the XP Layer Open Ecosystem removes these bottlenecks entirely, delivering immediate business impact:

  • Automated Editorial Enrichment: Transform static match previews, recaps, and live blogs into interactive hubs embedded with automated live scores, in-depth stats, and visual trackers.
  • Audience Retention & Mobile Reach: Convert match moments into fan touchpoints, triggering real-time match events straight to smartphones via lock-screen alerts and Apple Live Activities.
  • Maximizing the Sports Calendar: Keep audiences returning across the entire season with automated tournament centers, group tables, and athlete metrics.
  • Scalable Expansion: Publishers can launch new leagues, tournaments, and interactive formats seamlessly using STATSCORE’s data catalog without rebuilding custom architecture.

Scaled in Production: Organización Editorial Mexicana

The capabilities of STATSCORE’s data are demonstrated through OEM’s nationwide deployment.

Serving millions of readers across Mexico, OEM initially introduced STATSCORE-powered live coverage through its premier sports daily, ESTO, within the central OEM app. Fans engaged with dedicated match trackers featuring real-time statistics, tactical timelines, and roster updates, backed by automated alerts for key match events.

Following the success of this initial launch, OEM has expanded STATSCORE’s live data pipeline across its wider publishing network and multiple sports properties. While XP Layer and ethinking Push handle layout and distribution, STATSCORE serves as the central data backbone, continuously feeding the real-time metrics that drive OEM’s sports publishing strategy.

Redefining Sports Data Delivery

STATSCORE’s advanced sports data solutions are building the ultimate fan experience on the planet. 

Live sports move fast, and fans expect their favorite media outlets to keep up. 

Through the XP Layer Open Ecosystem, STATSCORE is making it easier than ever for publishers to tap into our real-time data engine, captivate audiences on match day, and scale their coverage effortlessly. The game is on: and we’re ready to help publishers win it.

Find out what STATSCORE data can do for your business