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Football fan engagement zone ’26

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SAPO partners with STATSCORE to power the 2026 football tournament coverage with live data and fan engagement tools

SAPO, the leading player in Portugal in content aggregation, production and curation, is teaming up with STATSCORE to bring millions of Portuguese sports fans an immersive, data-driven 2026 football tournament experience, powered by CupCenter’26 and PointsInPlay.

SAPO, the leading Portuguese digital media platform and part of the MEO (Altice Portugal) group – the largest telecommunications operator in Portugal – has announced a strategic partnership with STATSCORE, a global sports data and technology company. Under this agreement, SAPO will deploy STATSCORE CupCenter’26 and PointsInPlay to deliver unparalleled coverage of the 2026 tournament, the most ambitious football competition in history, directly to millions of users across its digital ecosystem.

With the 2026 tournament spanning 48 teams, 16 host cities across three countries, and a total of 104 matches, the scale of the competition represents both a major editorial challenge and a unique engagement opportunity. Through CupCenter’26, SAPO’s audience will have access to a fully integrated, always-live tournament hub featuring real-time scores, match trackers, group standings, dynamic brackets, player profiles, xG insights, and automated live commentary, all in a single, seamlessly branded environment. Integrated into SAPO’s platform in as little as 48 hours, CupCenter’26 enables the editorial team to maintain comprehensive, high-quality tournament coverage without the burden of heavy development or operational overhead.

Alongside CupCenter’26, SAPO will activate PointsInPlay, STATSCORE’s AI-powered sports gamification widget, to deepen fan engagement throughout the competition. By challenging users with contextual pre-match and live trivia questions, predictions, and interactive challenges, PointsInPlay transforms passive viewers into active participants, driving longer sessions, higher loyalty, and new monetization opportunities through sponsorships and advertising partnerships.

The partnership reflects SAPO’s ongoing commitment to innovation and its strategy to deepen audience engagement across its digital platforms. As a pioneer of the Portuguese internet and a key content distribution hub within the MEO (Altice Portugal) ecosystem, SAPO is uniquely positioned to connect millions of users with the world’s most-watched sporting event and to monetize that reach through data-rich, interactive experiences. Both CupCenter’26 and PointsInPlay will be fully customized in look, feel, and language to ensure a native, coherent experience for the Portuguese audience.

Portugal has a deep passion for football, and SAPO is one of the most trusted and widely used digital platforms in the country. We are thrilled to be powering their 2026 tournament coverage with CupCenter’26 and PointsInPlay, two products specifically designed to meet the editorial and commercial demands of major international football tournaments. This partnership demonstrates how high-quality, real-time sports data can transform tournament coverage into an interactive, revenue-generating destination that fans return to throughout the competition – said George Fotev, Chief Revenue Officer at STATSCORE.

Together, CupCenter’26 and PointsInPlay form a powerful, integrated proposition: one that gives SAPO’s editorial team the tools to cover every moment of the 2026 tournament efficiently and with precision, while turning audience passion for football into measurable business value. The collaboration positions SAPO at the forefront of live sports digital storytelling in Portugal for the summer of 2026.

About SAPO

SAPO is an innovative brand specializing in the aggregation, production and curation of content and digital assets. It distinguishes itself through the diversity and relevance of its technology-driven projects, the services and products it delivers, and the media end content partner ecosystem it actively promotes. Supported by a strategy focused on growth and the consolidation of one of Portugal’s most recognized brands, SAPO acts as a catalyst for value creation and future growth for both users and the market. 

About STATSCORE

STATSCORE is an independent, Poland-based sports data and technology partner helping media organizations, sportsbooks and sports rights holders deliver real-time, data-driven sports experiences. The company provides structured live sports data, newsroom and platform-ready content formats, and interactive visualization tools through APIs, widgets, minisites and data hubs. STATSCORE’s coverage spans 40+ sports disciplines, drawing on data from over 400,000 events annually across more than 14,000 competitions and involving more than 1 million athletes. Learn more at www.statscore.com.

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