STATSCORE LiveCommentary widget transforms live sports data into an engaging live story that keeps fans informed, entertained, and emotionally invested.

This ready-to-use solution works out of the box – within minutes, your platform can start delivering vivid, real-time storytelling powered by STATSCORE’s most trusted sports data.

From Data to a Developing Story – Instantly

LiveCommentary is an automatic sports commentary widget powered with the most advanced live data engine. 

It is designed to enrich the live coverage by delivering highly engaging, context-aware messages about key match incidents. This lightweight solution ensures users are fully immersed in the action, significantly boosting their engagement.

It intelligently turns data on key sports events, such as goals, red cards, substitutions, penalties into vivid, contextualized messages that sound just like a live sports reporter following the action.

A plain-text “Red card” or “Penalty awarded” may convey information, but it doesn’t capture emotion. LiveCommentary brings those moments to life.

For example, when a red card is show:

 “The referee reaches into the pocket – it’s a red card! He’s off!”

or

“Sent off! That’s a straight red – no messing around.”

When there’s a penalty:

“The referee points to the spot –  penalty awarded after that challenge in the box.”

or, more informally:

“Ref says that’s a pen! No hesitation there –  chance from the spot coming up!”

It’s up to you to choose the tone. Whether your platform speaks in a formal newsroom voice or a more relaxed, fan-friendly style, the commentary adapts effortlessly. Moreover, you can even add your own messages, which will be then automatically employed when a specific match event occurs

LiveCommentary lets your platform speak in a voice that fits your audience!

Widget Designed for Engagement

LiveCommentary widget is designed to work seamlessly with websites, mobile apps, and digital platforms.

That means no coding complexity, no additional editorial overhead – just smooth, automated updates that blend perfectly with your existing design and user experience.

The widget provides customization features designed to match your preferred style and feel of the product. The customization options include:

• Language and tone – Available in 40+ languages and with tones ranging from formal to casual, the widget adapts to your brand’s voice while keeping fans hooked on the unfolding action.
• Look and style – Adjust how the widget looks by changing the colors and fonts.
• Comments per page – Number of commentary entries displayed per page, giving you control over how compact or detailed the view should be.
• Team emblem type – Choosing what appears next to each team in the feed: Shirt, Logo, Alternative, or None, depending on your visual preference or branding requirements.
• Comment display type – Adjust how commentary entries are visually formatted to best fit your layout or workflow.
• Lite form – A streamlined view that places the icon, logo, and commentary together in a clean, single-line format for quick scanning.

Platforms can also tailor the output by adjusting tone, language, and style to match their audience and brand identity. The result: passive score-checking becomes active, story-driven engagement.

Why Real-Time Commentary Matters

Fans today follow multiple games, leagues, and teams across devices, often while multitasking. In this environment, attention is everything.

That’s why real-time, context-rich content is so powerful:

• It captures fans’ interest immediately.
• It keeps them on your platform longer.
• It makes them feel the action instead of just reading numbers.

By providing instant, automated commentary for every key play, LiveCommentary helps you turn passive viewers into active, engaged followers. Whether it’s a thrilling comeback or a tense defensive battle, fans stay connected to the story of the game.

Engagement That Drives Growth

Every digital sports brand wants to increase engagement and retention. With LiveCommentary, you gain a tool that naturally keeps users coming back.

• Longer session times: Real-time updates make users stay for the full match.
• Higher interaction: Fans refresh less and read more.
• Monetization opportunities: More engagement means better ad visibility and sponsorship potential.
• Brand differentiation: Delivering automated, emotional storytelling sets your platform apart from those offering just numbers.

Stop Reporting Numbers. Start Telling the Story

At its heart, sports are about stories: about wins and losses, about heroes, heartbreaks, and hope. With LiveCommentary, you’re no longer just reporting data; you’re sharing those stories as they unfold.

Whether it’s a last-minute winner, a goalkeeper’s heroic save, or a dramatic comeback, every update becomes a moment your fans can feel.

By choosing STATSCORE as your sports data and technology partner, you bring your coverage to life – faster, smarter, and more engaging than ever before.

Because in the age of digital sports, data is powerful, but storytelling is what truly connects.

LET'S EMPLOY SMART SPORTS COMMENTARY IN YOUR BUSINESS!