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3 tips how to increase your prematch turnover with PrematchPro
Stop here, please and take a deep breathe. Wasn’t the business goal for your online betting project to maintain a regular flow of incomes from bets? Then why are you facing peaks and troughs, rather then keeping the numbers at a more even level? We analysed this problem here at STATSCORE. As sports data experts we were able to diagnose the three main problems that you may face. We also have a cure for your project, so heads up!
ARE YOUR USERS GETTING LAZY? GIVE THEM A HELPING HAND!
Yep, this is true. People in the twenty-tens are getting less and less willing to spend their time on analyzing data. They’re all about the so called ‘big data’ and they imagine that in the great new world they will never be pushed to evaluate the numbers again. Surprisingly, this also has to be taken into account for betting enthusiasts, who make their decisions based on the sport statistics they find online. While some still spend hours comparing the data for players and teams, others get distracted too easily by the large number of sport stats available.
In order to keep them on your site, rather then seeing them closing the tabs in their browsers, we created hints in PrematchCenter. This feature is designed to help you provide user friendly sports data along with some key findings. Why make people calculate something that we have already calculated for them? Our widgets display a great banner for information, with top hints that will allow your visitors to make decisions quickly and place bets immediately.
DO PEOPLE ONLY COME FOR THE BIG GAMES? THEN INSPIRE THEM!
This is something normal – we all get easily aroused when two big teams face off to play for titles, but we are less likely to wait with goose bumps to watch the 13th best team play the 16th best team in the league. Sad but true… It’s so much easier to get the attention of fans, when there are so called “big matches” ahead, than when there is a run of the mill game planned, with less glamorous teams involved.
We understand that in order to change this way of thinking, we need to treat every game like it’s a Big Game! Yes, we spent hundreds of hours building a widget that presents every upcoming match like it was the best game in the world ever! Literally ever. PrematchCenter provides high quality, sports statistics presented in an entertaining way for every game, regardless if it’s a fight for the title or a battle between two teams from the bottom half of the league. At STATSCORE we love sport and we appreciate every game. Our widgets are packed with head to head data, streaks and much more, so we can make sure that fans can celebrate the beauty of sport, every day.
Read more: find how great PrematchCenter compact version looks!
VISITORS PREFER TO BET IN-PLAY? SHOW THEM ADDED VALUE!
Yes, we know the feeling, the adrenaline and a racing heart beat when the game is being played and you have to make quick decisions, because the odds are consistently changing. It’s all so stimulating that there’s no need for additional inspiration for fans to come and bet on your website. But at the same time, some of your users may prefer to take decisions while not under so much pressure. Not everyone enjoys being pushed to the limit to vote for 1, x or 2, while the game’s in progress and the odds change.
You can educate fans about the added value of making less emotional decisions, and that the time before a match starts can also be fascinating. Especially, when they come face to face with STATSCORE’s impressive widgets and the huge database of sports statistics they will find there. PrematchCenter provides in depth, well presented and easily navigated data and can turn even the ‘no-game days’ into a fascinating sports adventure for everyone who enjoys less stress and more time for making the right decisions.
What’s more – the big data analysed and presented in the hints section, will allow users to make well informed decision in contrary to the LIVE betting, which still remains emotional and tempting but is usually less based on knowledge and more likely to be affected by feelings.
If you want to get in touch to find out more, just contact our Customer Success Team at cst@statscore.com or use the LiveChat service on our website. We will be more than happy to schedule a call and discuss how STATSCORE’s services can help your organization!
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