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Maximizing revenue with real-time sports data from ScoutsFeed

Maximizing revenue with real-time sports data from ScoutsFeed

In an industry where milliseconds make the difference between a profitable bet and a loss, maximizing revenue with real-time sports data is crucial. Sportsbook operators that rely on delayed updates lose not just customers, but credibility and earnings. STATSCORE...

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Live data for all 20 F1 drivers in STATSCORE products 

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Live Player Ratings: a new standard in match analysis 

STATSCORE SportsAPI and ScoutsFeed have long been the go-to sources for the most reliable sports data. With the launch of Live Player Ratings, we’re introducing a new layer of insight designed to provide more in-depth information about the ongoing match events.

Sports fans and bettors want instant insights into who’s performing, who’s struggling, and who deserves the spotlight. For businesses, this expectation is also an opportunity: the chance to deliver richer experiences that keep users engaged and entertained for longer.

Live Player Ratings – available now in SportsAPI and ScoutsFeed, and soon to be featured in LivematchPro and PrematchPro – deliver advanced data about specific players’ form and performance in ongoing games.

How does it work?

Live Player Ratings track and evaluate footballer performance in real time, scoring on a transparent 1.0 to 10.0 scale.

 

  • Every player active for 10+ minutes starts from a 6.0 baseline rating.
  • Ratings increase or decrease dynamically with each positive or negative action.
  • More than 30 different match actions are assessed, specific to player role and position.

Examples: 

  • Actions that raise rating: goals, assists, successful dribbles, goal-line clearances, penalty saves.
  • Actions that lower rating: errors, fouls, yellow/red cards, costly mistakes.

Final ratings also factor in team performance, the course of the match, the time spent on the pitch, and keeping a clean sheet by the team – with the MVP (Most Valuable Player) identified automatically.  

Beyond single-game stats, ongoing season metrics are tracked: average ratings, MVP counts, and team-wide performance scores. 

By turning live actions into transparent ratings, we empower sports businesses with a new storytelling tooltransforming raw numbers into insights that fans and bettors instantly understand, says Wojciech Augustyn, Product Manager at STATSCORE. 

Benefits for media and betting

Live player performance data doesn’t just make sports more exciting for fans – it creates real business opportunities for media and betting companies.  

It helps engage audiences, generate new content, and open up fresh revenue streams. 

For Media and Broadcasters 

  • Enhance coverage by showing live performance ratings alongside scores and traditional stats.
  • Deliver richer storytelling with data that reveals who’s driving the match at any moment.
  • Create new editorial angles and graphics around player performance, MVPs, and momentum shifts.
  • All in one place – instead of gathering stats from multiple sources, broadcasters have everything at their fingertips, already calculated and easy to use.

For Betting Operators  

  • Boost engagement with betting markets tied to player performance – when users see a player’s rating rising in real time, they know he’s more likely to deliver a key action, which naturally drives betting interest.
  • Increase in-play activity with dynamic data that updates during the game, giving bettors more reasons to stay active throughout the match.
  • Keep users on-platform longer with interactive insights that feel like watching the game themselves.
  • Additional factor to improve odds – performance ratings become another valuable parameter to refine odds and markets, making betting offers more precise and appealing. 
  • Ready-made insights – live, processed information means even casual viewers instantly understand what’s happening on the pitch, without needing to analyze raw numbers. 

From the End User’s Perspective  

  • Everything on a plate – no need to track dozens of stats (some of which may not be publicly available) – the work is already done.
  • Instant clarity – who’s the hero, who’s the weak link, and how the balance of power is shifting.
  • Deeper match experience – following one league, team, or even just a favorite player feels like watching every match live.
  • Smarter betting decisions – ratings give extra confidence when placing in-play bets, showing who’s most likely to deliver in the crucial moments. 

A smarter way to cover football

Player Ratings are built on a mathematical model developed with expert analysts, ensuring fairness, transparency, and reliability. Integrated directly into SportsAPI and ScoutsFeed, the feature is ready to power your products in real time. 

With Live Player Ratings, STATSCORE helps media partners deliver deeper storytelling and gives betting operators new tools for engagement and revenue growth. Find out how we can help your sports business! 

LET’S EMPLOY TOP DATA IN YOUR BUSINESS!

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