STATSCORE and CNN Brasil have entered into a strategic partnership under which CNN Brasil will use STATSCORE SportsAPI and LiveCommentary widget to elevate its football coverage across digital platforms.

Under the agreement, STATSCORE  SportsAPI will provide CNN Brasil with an extensive layer of football intelligence – from scores and key incidents to deep team and player statistics – delivered in a format that can be instantly used by editorial teams across platforms.

At the same time, the LiveCommentary widget will automatically turn every key match event into vivid, human‑like messages, allowing CNN Brasil to present each game as a compelling, unfolding narrative that enhances both breaking‑news flashes and long‑form analysis.

Football is a major pillar of our coverage. Through our partnership with STATSCORE, we are adding technical data and live updates to our digital environment, combining match statistics with CNN Brasil’s analysis. This integration supports our commitment to providing a high-quality, informative experience for our engaged audience – Murillo Ferrari, Product & Audience Manager at CNN Brasil

STATSCORE’s data feed will fuel match centres, on‑screen graphics and digital stories with granular football insights, empowering CNN Brasil’s journalists and analysts to build richer narratives around tactics, form, momentum and key talking points.

LiveCommentary widget will continuously generate engaging, localized updates for every crucial incident – goals, cards, substitutions, penalties and more – so that CNN Brasil can keep audiences glued to the action across its site, apps, YouTube and social channels, without adding extra operational burden to the newsroom.

We are thrilled to team up with CNN Brasil, a powerhouse in Brazilian news and opinion, and to support their ambitious vision for digital‑first storytelling. Partnering with such an influential brand proves how essential high‑quality, real‑time football data and smart automation have become for modern newsrooms. By combining our live data expertise with CNN Brasil’s editorial strength, we are creating an experience where every match can be followed with the clarity, depth and emotion that fans deserve – on any screen, at any moment – George Fotev, Chief Revenue Officer at STATSCORE.

Through this partnership, CNN Brasil will be able to weave premium football data and live match narratives directly into its 24/7 news ecosystem, strengthening its position as a reference point for audiences who follow both current affairs and sport across multiple platforms.

For STATSCORE, the agreement marks another milestone in its dynamic expansion within the global media sector, confirming its role as a trusted technology ally for broadcasters and publishers that want to turn live sports into highly engaging, data‑driven stories.

About STATSCORE

STATSCORE is a sports data and technology partner helping media organizations, broadcasters and digital publishers deliver faster, richer and more engaging sports coverage.

The company provides real-time structured sports data, ready-to-publish content formats and newsroom-ready tools through APIs, interactive widgets, minisites and data visualization hubs.

STATSCORE’s coverage spans 30 sports disciplines, drawing on data from over 400,000 events annually across more than 14,000 competitions and involving more than 1 million athletes.
Learn more at www.statscore.com.

About CNN Brasil

CNN Brasil is a major Brazilian news broadcaster launched in 2020 under a brand licensing agreement with CNN International and operated locally by Novus Media.

Headquartered in São Paulo, it delivers 24/7 news coverage via pay TV, YouTube, website and social media, combining live breaking news with political analysis, business and sports content for a nationwide audience.

With a strong digital and video-first strategy, CNN Brasil positions itself as a premium, urban and opinion-driven news brand targeting a politically engaged and economically active audience, integrating sports within its broader current affairs programming.

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