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STATSCORE powers Itatiaia’s football coverage with advanced data and sports tech

STATSCORE, one of the world’s leading sports data providers and a technology partner for media and sports businesses, has partnered with Itatiaia, a prominent Brazilian radio network. The broadcaster will leverage STATSCORE SportsAPI and LiveCommentary widget to enhance its football coverage across both broadcast and digital platforms.
Under the agreement, STATSCORE SportsAPI will feed Itatiaia’s broadcast and digital teams with a continuous stream of precision football data — scores, match incidents, player performance metrics and detailed team statistics — structured for instant use whether on air, on screen or across digital channels.
At the same time, the LiveCommentary widget will automatically transform every decisive match moment into vivid, human-like narrative updates, perfectly complementing Itatiaia’s signature passionate style of football storytelling and enabling richer, more immersive experiences across its website, app and YouTube channel.
Football is at the very heart of Itatiaia, and it always has been. Since 1952, we have brought millions of fans closer to the game — through the radio, online and beyond. Partnering with STATSCORE takes that commitment to an entirely new level, giving our teams the real-time data intelligence and automated match narrative tools they need to serve Brazil’s most loyal football audience with even greater speed, depth and passion. From Atlético Mineiro to Cruzeiro and beyond, we will be telling the story of the game like never before— Cândido Henrique Silva, Digital Executive Manager at Itatiaia.
STATSCORE’s data feed will power match centres, graphics and editorial content across Itatiaia’s digital platforms, enabling journalists and presenters to build richer, data-backed narratives around tactics, player form, momentum shifts and the key moments that define every game.
The live commentary widget will generate continuous, localized updates for every crucial incident — goals, cards, substitutions, penalties and more — keeping Itatiaia’s passionate community of fans engaged and informed on every screen, without adding operational pressure to the production team.
Teaming up with Itatiaia is something we are genuinely excited about. This is a brand with over seven decades of football broadcasting history, an unbreakable bond with its regional audience, and an unstoppable drive to lead in the digital era. Bringing STATSCORE’s live data expertise into Itatiaia’s ecosystem means that one of Brazil’s most trusted football voices will now also be one of the most data-powered. That combination is extraordinary — and we cannot wait to see what we build together – George Fotev, Chief Revenue Officer at STATSCORE.
Through this partnership, Itatiaia will be able to fuse the emotional energy of live football commentary with the precision and richness of real-time sports data, reinforcing its position as the go-to football media brand for audiences across Minas Gerais and beyond.
For STATSCORE, the agreement signals yet another exciting chapter in its expansion across the Brazilian and Latin American media landscape, reaffirming its role as the trusted technology partner for broadcasters and publishers that live and breathe sport.
About STATSCORE
STATSCORE is a sports data and technology partner helping media organizations, broadcasters and digital publishers deliver faster, richer and more engaging sports coverage.
The company provides real-time structured sports data, ready-to-publish content formats and newsroom-ready tools through APIs, interactive widgets, minisites and data visualization hubs.
STATSCORE’s coverage spans 30 sports disciplines, drawing on data from over 400,000 events annually across more than 14,000 competitions and involving more than 1 million athletes.
Learn more at www.statscore.com.
About Itatiaia
Itatiaia is one of Brazil’s most influential radio networks, founded in 1952 and headquartered in Belo Horizonte, with strong expansion across Minas Gerais and other Brazilian states.
Historically dominant in sports radio — especially football — it is widely recognized for live match commentary, passionate fan engagement and strong regional authority, particularly around Atlético Mineiro and Cruzeiro coverage.
In recent years, Itatiaia has expanded into digital platforms, including its website, app and YouTube channel, maintaining its core strength in real-time sports broadcasting and talk shows, making it a highly engaged, football-centric media brand with deep regional loyalty and strong advertiser appeal in the sports segment.
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