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For years, the sports media commercial model was straightforward: report the score, provide expert analysis, and monetize the traffic through standard display ads. If a user lingered on a page for thirty seconds, it was a victory for the monthly impression count....

An upper ball is passed into the box by a midfielder. The striker connects with a powerful header. The goalkeeper dives, but the ball blazes into the top-left corner of the net. Goal! To the casual fan, it’s a moment of pure magic. To a standard sports data API, it’s...